OUAI – What’s hot & What’s not?

OUAI wave spray, dry shampoo foam, ouai hair oilOUAI has been my go-to haircare brand if I talk about luxury. My love affair with the brand started with the Texturizing hair spray and since then I discovered few more amazing products from the brand. Though I have not tried everything from OUAI yet, I still rate the brand quite high when it comes to delivering what it promises. If you’re new to my blog, you can read about some of the OUAI products in my post here and here.

I have also been mentioning about their products on various other posts and social media which indicates strong relationship with certain products. I recently got a chance to try few more products from the brand and I have been testing these out since few weeks to share my opinions with you.

Hair Oil| £24 for 45ml

As an Indian woman, I have been into hair oils since I was a child. A head massage with hair oil is very common in South Asian countries to calm head, to get relief from headache, to improve texture of hair and to soothe dry scalp. Hair oils are great way to add moisture to hair and provide shine if you apply regularly. An overnight hair oil mask works wonders for dry hair. Jen Atkin suggests using this hair oil as an overnight treatment mask and rinse off with your favourite shampoo in the morning. Your hair will be soft and shiny as a result of this treatment.

This is a multitasking oil that smoothes frizz and seals split ends for high-gloss, super-smooth finish. This oil is packed with African Galanga, Ama and Asian Borage oils keep color from fading and protect hair from heat damage which makes it stand out than other hair oils.

  • Multitasking oil
  • Smoothes Frizz and Split-ends
  • Acts as an hair mask for overnight treatment
  • Heat protector
  • Color protector
  • Leaves hair soft not greasy

OUAI dry shampoo foam review

Dry Shampoo Foam| £24 for 150 gms

I really loved the original dry shampoo spray so obviously had high hopes seeing it on Instagram. Dry shampoo foam concept really intrigued me and it felt very wet at first but I kept working into my roots and it disappeared leaving my hair dry and fresh. Unlike typical dry shampoos, this foam never leaves a white cast or a powdery residue. It added a bit of shine to my hair at first but after few hours my hair felt greasy. I have medium to thick hair with dry scalp and usually I get along well with dry shampoos. The foam is very satisfying though but this one may not be for me.

OUAI wave spray review

Wave Spray| £22 for 150 ml

I have naturally wavy and thick hair so wavy hair style is not my thing and I always like sleek straight hair with a bit of shine. The reason I wanted to try this product is the hype it was getting all over social media.  I had to straighten my hair to test this properly and see if it really does what it says! No false claims, this mist instantly made my hair wavy!

This is a weightless texture mist for effortlessly chic, undone hair. This mist is infused with rice protein to add hold and memory for that “just got out of the ocean and my hair dried perfectly” look.

  • Adds volume
  • Instantly creates waves in the hair #clever
  • Adds texture
  • Hair smells fabulous
  • No crunchy or salty feel to hair
  • Does what it says!

All the products in the post are cruelty-free and parabens-free.

OUAI wave spray, dry shampoo foam, ouai hair oil on www.thatseptembermuse.com

Overall thoughts: Every brand has hits and misses so does OUAI. I really like hair oil as well as wave spray but Dry shampoo foam is a miss for me. Though I like straight hair for most occasions, its still great to have a wave spray to freshen up your hair when you want a change in look.

Have you tried any OUAI product? Are you #OUAIAddicted? What is your favourite haircare brand or product and why? Let me know in the comments below.

Until next time

Ash xo

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*The products in this post were sent to me as PR Gift but my opinions are Genuine and Unbiased.


  1. I have yet to try anything from Ouai but I see that Space NK has some minis so I might buy some of those before deciding what full size products to invest in! xx


  2. I love your style of writing.
    Are these accessible in India?

  3. I really want to try the hair oil and wave spray!

    Effortlessly Sophisticated

  4. this brand is in my wishlist…During my next trip, I will surely grab this ….

  5. I wish these were available in India.. Dry shampoo foam concept is really intriguing..

  6. Preet@thevelvetlife

    25 July 2017 at 6:42 PM

    These products sound so amazing. The Hair oil is on my wishlist since sometime and after reading your review, i think it is time to splurge into this 🙂 Great review

  7. I really love the hair oil, it makes my hair feel amazing! I want to try the foam dry shampoo next 🙂

  8. Is it available on India?

  9. Claire Talks Beauty

    26 July 2017 at 1:57 AM

    too bad that the dry shampoo makes the hair feel more greasy quickly. i have an oily scalp and i don’t think this will work for me.

  10. I don’t use dry shampoos for the very cause that they leave a cast. Anyhow, the hair spray sounds good.

  11. The oil sounds lovely – I’ve not tried anything from this brand but I’ve heard a lot about it!

    Jasmine xx

    Jasmine Talks Beauty

  12. Sounds like an amazing products! Love this!
    Have a great week!
    Much love, Len

  13. I need that hair-oil in my life! It’s so true we indians are so obsessed with oils in our hair lol

    Ankita | Beautistaa.com | Fashion & Beauty

  14. Really like the products here, I need to try Quai as a brand! Thanks dear

    Ankita | Beautistaa.com | Fashion & Beauty

  15. Lovely post and photos. I have only tried dry shampoo spray and I liked it. I will pick up oil and wave spray upon your recommendation. Thanks for sharing

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