The high-end Japanese beauty brand SUQQU has long been commended for its ability to enhance skin without masking it. The brand takes this concept further with the launch of the new SUQQU Liquid Foundation e, which refines wear, performance, and finish while maintaining its unique natural radiance.
After using the formulation for a while, it’s apparent that it’s a thoughtful evolution created for contemporary skin demands rather than merely an update.
First Impressions
The elegant, classy bottle is instantly recognised as SUQQU—minimal, exquisite, and timeless. When dispensed with a pump, the texture is fluid but controlled, giving the impression of a lightweight, high-performance base right away. Effortless, radiant, and exquisitely skin-like were my first impressions of the application.
Formula & Technology: What’s New
The introduction of The Liquid Foundation e is a significant upgrade in SUQQU’s approach to natural results and skin performance.
Key innovations include:
- Enhanced fluid pigment technology, which makes it possible for colour to spread more uniformly throughout the skin for a smoother, more skin-like appearance.
- The application of two corrective polymers rather than merely one considerably boosts adherence, smoothes the skin, and strengthens crease resistance.
- A higher proportion of high-luminosity oils, which refine glow without becoming heavier or compromising wear.
The result is a radiant “veil of light” that melts into the skin rather than sitting on top.
Finish, Coverage & Wear
This foundation offers medium, buildable coverage that can be adjusted easily depending on how much product you use. A little genuinely goes a long way—½ to 1 pump is more than enough for the entire face.
- Covers dullness and uneven skin tone effortlessly
- Blurs and smooths without feeling powdery
- Leaves skin looking fresh, luminous, and refined
The finish is perfect for people who wish to glow with sophistication since it is radiant but controlled—never greasy or flat.
Skincare‑Inspired Ingredients
At the heart of the formula are 12 Japanese botanical extracts, chosen to support comfort and hydration throughout wear. Combined with high‑luminosity oils, the foundation delivers dewy hydration while maintaining a lightweight, breathable feel on the skin.
It wears comfortably throughout the day and feels flexible rather than tight or heavy.
Shade Range & SPF Options
The SUQQU Liquid Foundation e is available in 24 shades, thoughtfully refined to look more natural and precise on the skin. Shades are offered across Rose Beige, Beige, and Yellow Beige undertones, making it easier to find a true match.
My shade is 035, which I find to be a perfect match.
SPF & PA breakdown:
- SPF20 · PA+++: 020, 105, 110, 115, 125, 205, 210, 220
- SPF25 · PA++: 130
- SPF25 · PA+++: 025, 030, 035
How to Apply
For best results:
- Take ½ to 1 pump of foundation
- Apply from the centre of the face outward
- Blend using fingers for the most skin‑like finish, or a foundation brush or sponge for added precision and coverage
The formula melts effortlessly into the skin whichever method you choose.
Price, Size & Availability
- RRP: £71
- Size: 30 ml
- SPF: SPF20–SPF25–SPF30 (varies by shade)
Available from 12th February 2026 at:
- Selfridges
- Harrods
- Liberty London
- Le Bon Marché Rive Gauche
- Cult Beauty
- SUQQU UK
Final Thoughts
The SUQQU Liquid Foundation e is a masterclass in refined glow. It perfects the complexion without disguising it, offering luminous, comfortable wear with impressive longevity and elegance.
If you love foundations that enhance rather than conceal—and value thoughtful formulation, beautiful finish, and effortless application—this is one well worth the investment.
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